Guides that respect your intelligence
No scare tactics, no fluff. Each guide answers one real question in plain English, with the tradeoffs left in.
Where should I start if life insurance is new to me?
Start with what life insurance actually is and how a policy pays out, then work out your number before you look at any product. The two guides below in that order take about ten minutes and will save you from being sold the wrong thing.
What is life insurance and how does it work?
Premiums, death benefits, beneficiaries and the five product types, from zero.
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Term vs. whole life: which is right for you?
The honest cost math and the situations where each one wins.
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How much life insurance do you actually need?
The DIME method with a worked example, plus the mistakes to skip.
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How indexed universal life builds cash value
Caps, floors and participation rates, decoded without the sales gloss.
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Fixed vs. indexed annuities, in plain English
Guarantees, surrender periods and income riders compared honestly.
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The new parent's life insurance checklist
Everything to set up in baby's first year, in order, one step at a time.
Read the guideWant more?
New guides publish regularly through our blog, and the tools below answer the two biggest questions instantly.